Norway is set to become the first global market for the highly anticipated Ford F-150 Lightning electric pickup truck, with shipments expected to begin next year. The Lariat Launch Edition in Antimatter Blue will be the first to arrive, with an estimated price tag of around $113,000 in Norway. With its standard-range battery pack offering around 240 miles of range, the F-150 Lightning is an ideal fit for Norway’s wooded landscape and is in high demand.
Lower Lifecycle Costs for Electric Trucks
According to a lifecycle cost analysis, battery electric vehicles (BEVs) like the F-150 Lightning provide benefits across their entire life, including lower fuel costs, lower maintenance costs, and potentially longer life beyond the first five years. The analysis, which used computer modeling programs to control for relevant variables, found that BEV truck savings are higher than for BEV cars due to the higher fuel consumption of trucks.
MotorTrend’s 2023 Truck of the Year
The electric Ford F-150 Lightning was named MotorTrend’s 2023 truck of the year, beating out traditional pickups with internal combustion engines from General Motors, Stellantis, and Toyota Motor. The F-150 Lightning is the first mass-market electric pickup truck for mainstream buyers and is widely viewed as a test of widespread EV adoption. MotorTrend cited Lightning’s overall performance, safety, and appeal to traditional pickup buyers among the reasons for the recognition.
Addressing Battery Issues and Fires
Earlier this month, a new Ford F-150 Lightning experienced a defective battery that caused a fire. Ford issued a “customer service action” for a small group of vehicles to have parts replaced to “prevent performance degradation” of the high-voltage battery a week before the fire. The problem has affected about 100 vehicles so far and is not believed to be connected to the fire. Ford is monitoring the vehicles remotely and proactively contacting customers when the company spots the problem.
Award-Winning and High in Demand
The Ford F-150 Lightning all-electric pickup truck has been named North American Truck of the Year by NACTOY and the 2023 Motor Trend Truck of the Year. Due to high demand, the current model year is no longer available for retail orders. However, the commercial version, the F-150 Lightning Pro, is still available for reservation. The F-150 Lightning Pro offers smart solutions for commercial use, including a large front trunk and Pro Power Onboard. Ford president and CEO Jim Farley has promised to ramp up production to a 150,000 run rate this fall, making the F-150 Lightning a game-changer for commercial pickups.