Car Buying Is Evolving With The Digital Platform Of Volkswagen
Car buying is becoming popular on digital platforms. Due to the COVID-19 pandemic, people are getting used to performing almost all tasks online. From clothing and furniture to electronics and cars, everything is now selling through online platforms. The world is experiencing a virtual revolution across all industries.
The car buying experience is evolving
Nowadays major purchases including cars are adapting to a virtual society. To meet growing virtual demand, the car buying experience is also transforming to digital platforms. The ID.4, Volkswagen’s new, all-electric SUV has introduced a unique approach to selling their product. It is thought through this digital approach car buying experience might be evolving to a new era.
Volkswagen ID.4 EV introduced an interactive driving simulation. This process helps customers explore and purchase their new car. They use a modern and cutting-edge way like Pinterest to sell their product. Pinterest is a popular social media where people can get inspiration to buy a product. Now it becomes a place where people may experience an interactive approach to test products virtually.
Volkswagen launched a new digital approach
Volkswagen launched its new product on the platform. Potential customers can have a 360-degree view of the car. It allows the buyers to virtually test drive the ID.4. The customers can make an informed purchasing decision. This unique way can allow potential customers to do it all from the comfort of their homes.
Senior vice president of product marketing and strategy at Volkswagen, Hein Schafer said, “While life as we knew it rapidly changed, our customers still needed vehicles that delivered a fun and satisfying driving experience,” Hein Schafer also said, “It was a trying time for everyone, but we saw an opportunity to reimagine the car buying experience to match the real-world demands of customers.”
Physical showrooms are also adopting new approaches. They are trying to integrate new virtual platforms to sell their cars. Now the car buying process is more virtual than before. Schafer added, “We know that, for many customers, testing everything – from visibility to dashboard layout – is a crucial aspect of the car buying process,” Schafer also added, “That’s why we leveraged tools like AR and 360-degree panoramas to provide car buyers with as realistic of testing and viewing experiences as digitally possible.”