Nissan has unveiled the Ariya, a new electric crossover that marks a significant milestone in the company’s journey towards a more sustainable future. With a sleek design, impressive range, and advanced technology, the Ariya is set to redefine the electric crossover market.

A Bold Vision for the Future

As part of Nissan’s Ambition 2030 strategy, the company plans to release 19 new fully electric vehicles by 2030, with a 55% electrification sales mix. The Ariya, first introduced as a concept in 2019, is a key component of this ambitious plan. With its striking design and Japanese design flavor, the Ariya stands out in the rapidly growing electric crossover market.

Impressive Performance and Range

The Ariya offers a range of 330 km as standard and 428 km with an extended-range battery, making it a practical choice for everyday driving. The all-wheel-drive model, which is expected to be popular among Canadian drivers, boasts 389 horsepower and 442 lb-ft of torque. With torque vectoring on all four wheels and a button for “E-Step” to increase regenerative braking, the Ariya delivers a smooth and efficient driving experience.

Advanced Technology and Comfort

The Ariya’s interior is clean and uncluttered, featuring comfortable and supportive seats, as well as a large bank of two melded 12.3-inch screens and backlit ‘Andon’ fretwork. ProPilot 2.0 provides hands-free driving on pre-mapped roads, making Ariya a leader in automotive technology. Nissan also offers a “second delivery” option, where a dealership employee visits the customer at home to ensure they understand and use all the technology in the car.

Competing in the Electric Crossover Market

As electric crossovers become increasingly popular, the Ariya faces competition from models like the Toyota bZ4X and the Kia EV6. While the bZ4X feels more utilitarian, the EV6 has been selling as fast as Kia can make them. However, Ariya’s unique blend of design, performance, and technology sets it apart, making it a strong contender in the electric crossover market.