Study Found That First-Time EV Owners Are Very Satisfied With The Vehicle
A recent study revealed that most first-time EV owners are feeling charmed with the driving experience. Especially the styling, driving, and service of the electric vehicle satisfy them.
The study was led by the free EV driver’s app PlugShare which is titled J.D. Power’s 2022 U.S. Electric Vehicle Experience Ownership Study. A total of 8,122 owners of electric vehicles participated in this study. Among the owners, some are using 2016-2022 model-year battery-electric models while some are using plug-in hybrids. Researchers conducted the study in October and November 2021.
The senior director of global automotive at the firm Brent Gruber said, “Our research finds that, in general, EVs aren’t problematic because of the model type, but problems experienced are often related to technology- and feature-laden models, which present some challenges for minimizing quality issues. There’s essentially more to go wrong.”
Brent Gruber said, “We know from our research that many consumers have concerns during the purchase consideration process with aspects like battery range and vehicle charging. However, once someone has purchased a BEV, they’re pretty much hooked.”
Many first-time EV owners desire incentives while purchasing the new EV. The study also suggests that incentives can boost satisfaction. Other key factors are the range satisfaction and quality of the electric car. Potential customers want to purchase highly reliable vehicles. The study also revealed that the top two models of EV among the study participants are Tesla Model 3 and Tesla Model Y. You can also find that the top rating EVs with full-line brands are Kia Niro EV and Ford Mustang Mach-E.
The study also found that the satisfaction with range influence the EV owners to purchase certain models of electric cars. The most interesting part of the study findings is most EV owners are more likely to purchase another electric vehicle even if the satisfaction level is not at the highest level. The study also showed that when the ownership satisfaction falls, the owners are interested to purchase another EV. But they are mainly interested to purchase electric vehicles from the same brand.