Volvo Will Replace Its Saloon And Estate Models
Recently car maker Volvo confirmed that they are going to replace the long-lasting popular ‘S’ saloon and ‘V’ estate models. Despite good sales of the S and V series, Volvo has decided to replace its traditional models.
The sales statistics revealed that 75% of its total sales come from SUVs. The global best-seller of this company Volvo XC60 SUV has sold more than 162,600 units in the first three-quarters of 2021. This volume of sales is higher than the combined sales of S60, V60, S90, and V90.
What does top management say?
The firm’s CEO Håkan Samuelsson said, “Yes, the [S and V] lines will be replaced with something even more attractive to consumers. We need lower cars with more conventional body size but maybe a little less square [than previously]. These low cars will be in addition to our high-positioned SUVs. Stay tuned.”
Samuelsson also mentioned, “Yes and no. Cars will be less boxy in the future when we need to have lower air resistance. You could call it coupé-ish. We talk a lot about range in electric cars, but I think we will start looking at energy efficiency, and of course, air resistance will be very central to that.”
Next Plan of Volvo
The shape of the Volvo C40 Recharge SUV will lead the other model of Volvo. The Swedish maker is planning to replace its traditional saloons and estates and increase its line-up of SUVs. However, Volvo confirmed that instead of alphanumerics it will follow a new strategy while deciding future model names.
Samuelsson was replaced by ex-Dyson Group CEO Jim Rowan when he stepped down as Volvo SEO last year. However, Samuelsson is playing an important role in Volvo’s board of management. He is also serving as chairperson of EV performance brand Polestar. After the changes in position, Volvo has shifted its production priorities. Currently, the car-making firm is producing 15,000 EVs annually. It is estimated that this year the capacity will increase to 150,000 EVs. The company aims to occupy 50% of sales of the EV electric car market by 2025.
Volvo’s chief financial officer Björn Annwall, stated, “You need customers who want EVs, and we’re fully confident ours do. You need great cars, which we have.”